We were brought on by our friends at Sterling Rice Group to help bring to life these three pre-roll spots for the Potatoes USA and Potato Goodness. We were able to exceed SRG and the Potatoes USA's expectations by utilizing engaging and interesting visuals, as well as delivering voice performances that not only capture the uniquely colorful characters but that nail the comedic timing.
Client: U.S. Potato Board
Agency: Sterling Rice Group
Production Company: The Salt Brothers
Group Creative Director: Jeff Curry
Managing Director / Partner: Sheila Rosen
Creative Director: Dan Madole
Associate Creative Director: Patrick Campbell
Copywriter: Kyle Patrick
Art Director: Kinsey Travitz
Senior Producer: Bret Berman
Director & Producer: AK Hottman
Cinematographer: Zack Haskell
Colorist: Paul Sage